US > Virginia > James City County > Williamsburg, VA 23188

23188 ZIP Code Profile, Map, Data & Demographics

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ZIP Code 23188: Basic Data & USPS Preferred City Name

Preferred Name, USPS
Williamsburg, VA 23188

Not Acceptable, USPS
Wlmg, VA 23188

  • ZIP Code Type: STANDARD
  • County: James City County
  • Centroid: Latitude 37.327, Longitude -76.761
  • Time Zone: Eastern Time Zone (UTC -5 hours)
  • Observes DST: Yes

ZIP Code 23188 has segments in 3 Counties / Independent Cities (James City, Williamsburg City, York).

  • Businesses Addresses: 1,661
  • PO Box Addresses: 419
  • Residential Addresses: 21,377
    • Multi-Family Addresses: 2,130
    • Single Family Addresses: 19,247

The ZIP Code maps and database are updated 4 times per year.
Database updated: June 1, 2025, Maps updated: May 1, 2024.

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Williamsburg, VA 23188 Data & Demographics (As of July 1, 2025)

POPULATION

Total Population 49,943 (100%)
Population in Households 49,481 (99.1%)
Population in Families 41,043 (82.2%)
Population in Group Quarters1 462 ( 0.9%)
Population Density 515
Diversity Index2 53
 
 

INCOME

Median Household Income $106,903
Average Household Income $134,865
% of Income for Mortgage4 28%
Per Capita Income $56,577
Wealth Index5 148
Socioeconomic Status Index6 Moderate (58.3)
 

HOUSING

Total HU (Housing Units) 22,339 (100%)
Owner Occupied HU 15,425 (69.0%)
Renter Occupied HU 5,519 (24.7%)
Vacant Housing Units 1,395 ( 6.2%)
Median Home Value $472,264
Average Home Value $521,600
Housing Affordability Index3 88
 

HOUSEHOLDS

Total Households 20,944
Average Household Size 2.36
Family Households 14,405
Average Family Size 3.00
NOTES
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
  6. The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

GROWTH RATE / YEAR

 2020-2025 2025-2030
Population 1.64% 1.00%
Households 1.86% 1.09%
Families   0.84%
Median Household Income   1.81%
Per Capita Income   2.10%
Owner Occupied HU   1.49%

Williamsburg, VA 23188 - Peer Comparisons by Rank and Percentile

The table below compares 23188 to the other 869 ZIP Codes in Virginia by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 28 97th
Population Density # 214 75th
Median Household Income # 163 81st
Housing Affordability Index # 415 48th
Per Capita Income # 133 85th
Diversity Index # 321 63rd

Additional comparisons and rankings can be made with a VERY EASY TO USE Virginia Census Data Comparison Tool.


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