Massanutten, VA Profile: Facts & Data

The primary coordinate point for Massanutten is located at latitude 38.4096 and longitude -78.7378 in Rockingham County. The formal boundaries for the Massanutten Census Designated Place encompass a land area of 9.92 sq. miles and a water area of 0.02 sq. miles. Rockingham County is in the Eastern time zone (GMT -5).

The Massanutten Census Designated Place has a U1 Census Class Code which indicates a census designated place with an official federally recognized name. It also has a Functional Status Code of "S" which identifies a statistical entity.

A Census Designated Place (CDP) is a statistical counterpart to a self-governing (incorporated) place such as a city, town, or village. A CDP is not a legal entity and has no governmental functions.

Massanutten, VA Data & Demographics (As of July 1, 2025)

POPULATION
Total Population	2,287 (100%)
Population in Households	2,287 (100.0%)
Population in Families	1,988 (86.9%)
Population in Group Quarters¹	0
Population Density	231
Diversity Index²	33


INCOME
Median Household Income	$114,098
Average Household Income	$150,378
% of Income for Mortgage⁴	21%
Per Capita Income	$59,375
Wealth Index⁵	172
Socioeconomic Status Index⁶	High (65.5)

HOUSING
Total HU (Housing Units)	1,972 (100%)
Owner Occupied HU	783 (39.7%)
Renter Occupied HU	120 ( 6.1%)
Vacant Housing Units	1,069 (54.2%)
Median Home Value	$390,812
Average Home Value	$391,992
Housing Affordability Index³	115

HOUSEHOLDS
Total Households	903
Average Household Size	2.53
Family Households	661
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Massanutten, VA - Peer Comparisons by Rank and Percentile

The table below compares Massanutten to the other 688 incorporated cities, towns and CDPs in Virginia by rank and percentile using July 1, 2025 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2025	2025-2030
Population	1.06%	0.72%
Households	0.80%	0.55%
Families		0.18%
Median Household Income		2.27%
Per Capita Income		1.87%
Owner Occupied HU		0.90%

Variable Description	Rank	Percentile
Total Population	# 264	62nd
Population Density	# 509	26th
Median Household Income	# 144	79th
Housing Affordability Index	# 524	76th
Per Capita Income	# 130	81st
Diversity Index	# 487	29th

Massanutten, VA Profile: Facts & Data

Massanutten, Virginia - Basic Facts

Massanutten, VA Data & Demographics (As of July 1, 2025)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Massanutten, VA - Peer Comparisons by Rank and Percentile

Massanutten, VA - Most Popular Things to Do

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Rockingham County