Rocky Mount, VA Profile: Facts & Data


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Rocky Mount, Virginia - Basic Facts

The Town of Rocky Mount had a population of 4,859 as of July 1, 2020.

The primary coordinate point for Rocky Mount is located at latitude 36.9976 and longitude -79.892 in Franklin County. The formal boundaries for the Town of Rocky Mount encompass a land area of 6.84 sq. miles and a water area of 0.03 sq. miles. Franklin County is in the Eastern time zone (GMT -5). The elevation is 1,132 feet.

The Town of Rocky Mount (GNIS ID: 2391395) has a C1 Census Class Code which indicates an active incorporated place that does not serve as a county subdivision equivalent. It also has a Functional Status Code of "A" which identifies an active government providing primary general-purpose functions.

Alternate Unofficial Names for Rocky Mount: Mount Pleasant, Rockymount.


Rocky Mount, VA Data & Demographics (As of July 1, 2020)


Total Population 4,859 (100%)
Population in Households 4,596 (94.6%)
Population in Families 3,421 (70.4%)
Population in Group Quarters1 263 ( 5.4%)
Population Density 713
Diversity Index2 50


Median Household Income $32,268
Average Household Income $53,607
% of Income for Mortgage4 17%
Per Capita Income $22,774
Wealth Index5 50


Total HU (Housing Units) 2,336 (100%)
Owner Occupied HU 1,277 (54.7%)
Renter Occupied HU 805 (34.5%)
Vacant Housing Units 254 (10.9%)
Median Home Value $130,000
Average Home Value $182,426
Housing Affordability Index3 156


Total Households 2,082
Average Household Size 2.21
Family Households 1,198
Average Family Size 3
  1. Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
  2. The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
  3. The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
  4. The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
  5. The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.


2010-2020 2020-2025
Population 0.12% 0.32%
Households 0.17% 0.29%
Families 0.06% 0.13%
Median Household Income   1.42%
Per Capita Income   1.37%
Owner Occupied HU   0.39%


Rocky Mount, VA - Peer Comparisons by Rank and Percentile

The table below compares Rocky Mount to the other 593 incorporated cities, towns and CDPs in Virginia by rank and percentile using July 1, 2020 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

Variable Description Rank Percentile
Total Population # 199 67th
Population Density # 309 48th
Median Household Income # 568 4th
Housing Affordability Index # 239 40th
Per Capita Income # 448 25th
Diversity Index # 272 54th

Additional comparisons and rankings can be made with a VERY EASY TO USE Virginia Census Data Comparison Tool.

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