24368 ZIP Code Profile, Map, Data & Demographics

ZIP Code Type: STANDARD
County: Wythe County
Centroid: Latitude 36.899, Longitude -81.272
Time Zone: Eastern Time Zone (UTC -5 hours)
Observes DST: Yes

ZIP Code 24368 has segments in 2 Counties / Independent Cities (Smyth, Wythe).

Businesses Addresses: 102
PO Box Addresses: 336
Residential Addresses: 1,934

Multi-Family Addresses: 0
Single Family Addresses: 1,934

The ZIP Code maps and database are updated 4 times per year.
Database updated: April 1, 2025, Maps updated: May 1, 2024.

Rural Retreat, VA 24368 Data & Demographics (As of July 1, 2024)

POPULATION
Total Population	4,885 (100%)
Population in Households	4,885 (100.0%)
Population in Families	3,926 (80.4%)
Population in Group Quarters¹	0
Population Density	56
Diversity Index²	13


INCOME
Median Household Income	$59,013
Average Household Income	$75,907
% of Income for Mortgage⁴	17%
Per Capita Income	$31,078
Wealth Index⁵	63
Socioeconomic Status Index⁶	Moderate (52.2)

HOUSING
Total HU (Housing Units)	2,350 (100%)
Owner Occupied HU	1,647 (70.1%)
Renter Occupied HU	353 (15.0%)
Vacant Housing Units	350 (14.9%)
Median Home Value	$160,541
Average Home Value	$214,511
Housing Affordability Index³	151

HOUSEHOLDS
Total Households	2,000
Average Household Size	2.44
Family Households	1,326
Average Family Size	3.00

NOTES

Group Quarters - a place where people live or stay in a group living arrangement. Includes college residents halls, nursing facilities, military barracks, and correctional facilities.
The Diversity Index is a scale of 0 to 100 that represents the likelihood that two persons, chosen at random from the same area, belong to different races or ethnic groups. If an area's entire population belongs to one race AND one ethnic group, then the area has zero diversity. An area's diversity index increases to 100 when the population is evenly divided into two or more race/ethnic groups.
The Housing Affordability Index base is 100 and represents a balance point where a resident with a median household income can normally qualify to purchase a median price home. Values above 100 indicate increased affordability, while values below 100 indicate decreased affordability.
The % of Income for Mortgage quantifies the percentage of median household income dedicated to mortgage payments on a home priced at the median value (assuming a 30-year mortgage and a 20% down payment).
The Wealth Index is based on a number of indicators of affluence including average household income and average net worth, but it also includes the value of material possessions and resources. It represents the wealth of the area relative to the national level. Values above or below 100 represent above-average wealth or below-average wealth compared to the national level.
The Socioeconomic Index ranges from zero (lowest relative status) to 100 (highest relative status). This measure quantifies disparities in social position of an area's inhabitants and is built from a broad range of demographic, housing, and socioeconomic inputs. More information on this measure can be found in Esri's SEI tutorial.

Rural Retreat, VA 24368 - Peer Comparisons by Rank and Percentile

The table below compares 24368 to the other 871 ZIP Codes in Virginia by rank and percentile using July 1, 2024 data. The location Ranked # 1 has the highest value. A location that ranks higher than 75% of its peers would be in the 75th percentile of the peer group.

GROWTH RATE / YEAR	2020-2024	2024-2029
Population	-0.75%	-0.45%
Households	-0.43%	-0.14%
Families		-0.11%
Median Household Income		2.35%
Per Capita Income		3.19%
Owner Occupied HU		0.15%

Variable Description	Rank	Percentile
Total Population	# 359	59th
Population Density	# 519	41st
Median Household Income	# 533	39th
Housing Affordability Index	# 818	94th
Per Capita Income	# 586	33rd
Diversity Index	# 801	8th

24368 ZIP Code Profile, Map, Data & Demographics

ZIP Code 24368: Basic Data & USPS Preferred City Name

Rural Retreat, VA 24368 Data & Demographics (As of July 1, 2024)

POPULATION

INCOME

HOUSING

HOUSEHOLDS

GROWTH RATE / YEAR

Rural Retreat, VA 24368 - Peer Comparisons by Rank and Percentile

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